Wednesday 27 September 2017

A Century in Advertising - Part 2

My look at some of the advertisements and products of yesteryear. Some weird and whacky, some surprisingly still around today. Here are their stories.


















1904 - Hair Loss Treatment

Since the beginning of recorded history, men and women have searched out cures for hair loss. Over the last 5,000 years, there have been many cosmetic treatments that give the illusion of more hair, a few medical treatments that use drugs to affect the hair follicles, and some surgical treatments that remove bald areas or move hair follicles around. And these are just the treatments that work.

The industrial age brought new inventions to the marketplace, solving a countless number of life’s little problems. In St. Louis, the Evans Vacuum Cap Company marketed a suction device that: “…exercises the scalp and helps to circulate stagnant blood, feeding the shrunken hair roots, and causing the hair to grow…”

Jessica Marini says:

"In doing my research on hair transplant history I came across something that surprised me. The industrial age brought many little machines and gadgets to people’s lives to make them easier. One of these “little gadgets” was produced by the St Louis Vacuum Cap Company. This machine, so aptly named a Vacuum Cap, literally sucked your head. Safe to say this also didn’t work, although I’m sure it forced a lot of men to walk around with red rings around their bald heads."















1905 = The Dictator Shoe

As late as the second half of the 19th century, the term dictator had occasional positive implications. For example, when creating a provisional executive in Sicily during the Expedition of the Thousand in 1860, Giuseppe Garibaldi officially assumed the title of "Dictator" as a title suitable for a popular leader .

It was changing to the modern meaning, but this advert shows that it was still seen as positive in parts of the USA. Either that, or people didn't like lawyers.

There is an irony in John W Russ Co making such a shoe because they employed wages far below union scale and employed predominately poor immigrant workers who slaved to make "The Dictator Shoe".



















1906 = A Harmless Temperance Beverage

Coca-Cola, or Coke, is a carbonated soft drink produced by The Coca-Cola Company. Originally intended as a patent medicine, it was invented in the late 19th century by John Pemberton and was bought out by businessman Asa Griggs Candler, whose marketing tactics led Coca-Cola to its dominance of the world soft-drink market throughout the 20th century.

The 1906 slogan, "The Great National Temperance Beverage," reflects a time when the society in the United States was veering away from alcoholic beverages, and Coca-Cola provided a nice alternative.

It comes in the middle of the Third Wave of the Temperance movement: 1893-1933

This last wave of temperance in the United States saw the rise of the Anti-Saloon League (ASL), which successfully pushed for National Prohibition from its enactment in 1920 to its repeal in 1933. This heavily prohibitionist wave attracted a diverse coalition: doctors, pastors, and eugenicists; Klansmen and liberal internationalists; business leaders and labour radicals; conservative evangelicals and liberal theologians.

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