Wednesday, 15 November 2017

A Century in Advertising - Part 9

A Century in Advertising - Part 9

My look at some of the advertisements and products of yesteryear. Some weird and whacky, some surprisingly still around today. Here are their stories.

1925 - Hovis

Hovis Ltd is a British company that produces flour and bread. The brand originated in Macclesfield, Cheshire, in 1886, and became part of Rank Hovis McDougall (RHM) in 1962 after a succession of mergers. RHM, with its brands including Hovis and Mother's Pride, was acquired by Premier Foods in 2007.

The brand began in 1886; the Hovis process was patented on 6 October 1887[5] by Richard "Stoney" Smith (1836–1900), and S. Fitton & Sons Ltd developed the brand, milling the flour and selling it along with Hovis branded baking tins to other bakers.

The name was coined in 1890 by London student Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their patent flour which was rich in wheat germ. Grime won £25 when he coined the word from the Latin phrase hominis vis – "the strength of man". The company became the Hovis Bread Flour Company Limited in 1898

When the abundance of certain B vitamins in wheatgerm was reported in 1924, Hovis increased in popularity!

1926 - The Hoover

Hoover is an American vacuum cleaner company that started out as an American floor care manufacturer based in North Canton, Ohio.

The first upright vacuum cleaner was invented in June 1908 by Canton, Ohio department store janitor and occasional inventor James Murray Spangler (1848–1915). Spangler was an asthmatic, and suspecting the carpet sweeper he was using at work was the cause of his ailment, he created a basic suction-sweeper by mounting an electric fan motor on a Bissell brand carpet sweeper then adding a soap box and a broom handle. After refining the design and obtaining a patent for the Electric Suction Sweeper he set about producing it himself, assisted by his son, who helped him assemble the machines, and his daughter, who assembled the dust bags. Production was slow, just two to three machines completed a week.

Spangler then gave one of his Electric Suction Sweepers to his cousin Susan Troxel Hoover (1846–1925), who used it at home. Impressed with the machine, she told her husband and son about it. William Henry "Boss" Hoover (August 18, 1849 – February 25, 1932) and son Herbert William Hoover Sr. (October 30, 1877 – September 16, 1954) were leather goods manufacturers in North Canton, Ohio, which at the time was called New Berlin.

Seeing a marketing opportunity, Hoover bought the patent from Spangler in 1908, founding the Electric Suction Sweeper Company with $36,000 capital, retaining Spangler as production supervisor with pay based on royalties in the new business. Spangler continued to contribute to the company, patenting numerous further Suction Sweeper designs until his death in 1915, when the company name was changed to the Hoover Suction Sweeper Company

It also established a major base in the United Kingdom and for most of the early-and-mid-20th century it dominated the electric vacuum cleaner industry, to the point where the "Hoover" brand name became synonymous with vacuum cleaners and vacuuming in the United Kingdom and Ireland.

1927 - Lucozade

"LUCOZADE-—Word mark. Wares: Non-alcoholic and carbonated beverages of all kinds and essences and syrups for making same. William Walker Hunter, trading as W. Owen & Son, 151, Barras Bridge, Newcastle-uponTyne, England. NS.

Lucozade is a soft drink manufactured by the Japanese company Suntory and marketed as a range of sports and energy drinks. Created as "Glucozade" in the UK in 1927 by a Newcastle pharmacist, William Walker Hunter (trading as W. Owen & Son),[a] it was acquired by the British pharmaceutical company Beecham's in 1938 and sold as an energy drink for the sick as Lucozade.

A glucose–water solution, the product was sold until 1983 as a carbonated, slightly orange-flavoured drink in a glass bottle wrapped in yellow cellophane. Pharmacists sold it, children were given it when ill, and hospital visitors would regularly arrive with a bottle.

"Dilly" (Poppadom Preach, 2011). "[Dr Johnson suspected that Egg had] picked up a bug of some sort. He said she needed plenty to drink, and suggested Lucozade. Suddenly I wished I was sick as well, because my friendship with Estie had given me a taste for Lucozade: the smell, the bright orange colour, the cellophane wrapping (which could later be used to make X-ray specs), the glugging as it left the bottle like a fizzy golden waterfall, the tiny bubbles jumping out of the glass and popping in the air."

"Adrian Mole" (The Lost Diaries of Adrian Mole, 1999–2001, 2009): "Personally I think it was a great mistake to provide hospital patients with bedside telephones. They give their long-suffering relations no peace with their incessant, peevish demands for Lucozade and boxes of tissues."

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