Memories of Le Riches, Red Houses

It is hard to remember now, but the Le Riches building was demolished and rebuilt as "Checkers", part of the Sandpiper group. They had a Waitrose franchise, and then eventually, the store was wholly taken over by the Waitrose chain.

Le Riches Stores Limited was one of Jersey’s most historic brands, dating back to a grocery shop opened in 1818. Over the generations, it grew to dominate local commerce, establishing supermarkets and department stores across the island, including prominent hubs like the Red Houses Department Store in St. Brelade.

Responding to the UK's massive shift toward out-of-town supermarkets, Le Riches launched its own local superstore format in 1993, called Checkers. The larger, modern Checkers locations at Rue des Pres (St. Saviour) and Red Houses (St. Brelade) replaced older Le Riches structures.

In the 2000s, the parent company merged and evolved, eventually being acquired by SandpiperCI. Sandpiper maintained the Checkers superstores and used them to introduce UK-branded goods to islanders. For a couple of years, Sandpiper actually ran a supply agreement where Waitrose own-label products were sold on Checkers shelves.

This franchise trial paved the way for a permanent change. In 2010–2011, Sandpiper sold its entire large-supermarket division directly to the John Lewis Partnership. The final Checkers super-stores closed their doors for good in early 2011. The properties were completely refitted and opened as the Waitrose branches that islanders use today at Red Houses and Rue des Pres. Curiously there are still at least one Checkers store still open. And the checkered brick design is still present in the Red Houses underground car park.

The Upper Level: This floor was designed as a destination for services and leisure. It hosted the hairdresser, dentist, and a café where locals met for coffee. The toy department on this floor was a major attraction for local children, especially during the holidays.

We used to go there regularly with our young children, especially on rainy days, usually to enjoy coffee and tea cakes, while the kids had soft drinks and rusks, and later tea cakes. There is nothing like a buttered tea cake! Toys were an added occasional bonus if the children were good!

We also took our son Martin (who is autistic) to the hairdresser when they were not quite so busy as back then it was easier than a more noisy and longer waiting time at a barber. The hairdresser (Debbie?) later moved to Industria House ground floor (over the road at Red Houses).

Upstairs for a time was the offices of National Westminster bank, where as I student, I opened my very first bank account and saw the Bank Manager. Nowadays that moniker has long gone out of fashion, replaced by various "Financial Directors"  but in its day, that personal touch counted. The main bank with counters was at Les Quennevais Precinct, until it closed. The legacy of the bank remains in the cash point machine at Waitrose.

The Ground Level: This floor focused on high-traffic retail. It featured a dedicated travel agent, a record department for music lovers, and the original food hall.

I think the travel agent was Troys. The record department had lots of LPs and in my early 20s, I used to spend many a happy half hour browsing seeing what was there - ABBA, Kate Bush, the Carpenters and many more. Those were the days of 33 1/3 rpm long playing records - vinyl, now making a come back, and the record sleeves art work or photographic montages were also often amazing. I also bought some 45rmp singles. All gone now, which is a shame, as vinyl is making a comeback.

I nearly forgot - the Post Office! The postmaster was a rather grumpy fellow who tended to make hours more to suit himself that the customer. I remember dashing over from my work place at 3.50 pm to make it before he closed at 4.00 pm. Sadly he had already shut shop early.

The foodhall was fairly small and always had an odd smell around the cheese counter which suggested some of the French cheese was rather over ripe.

The original food hall occupied only a fraction of the ground floor. When the building was demolished, the new Checkers structure consolidated all those scattered specialty departments into a single, massive, open-plan supermarket floor.

I remember being volunteered for a Lions Club trolly dash - going round with a number of pensioners, and grabbing as much stuff as they wanted off the shelves. It was rather fun. My work (a firm of accountants) was on the top floor of Centre Point across the road (where M&S is now, but had before we moved in a light fittings sales area above the House of Jerome on the ground floor).

Back in the day, they also had their own brand carrier bags! I took some to University.

John Henwood's Better Jersey

 This is a "Radical Realignment" manifesto. Unlike the previous entries, which largely worked within the existing system, this "Better Jersey" platform is an Ideological Counter-Offensive. It uses a "Cause-and-Effect" Substance model—linking high prices directly to specific bureaucratic choices.

Here is the analysis of the Barnum vs. Substance in this "fictional" party device:

1. The Aspirational (Quasi-Barnum Statements)

Even a manifesto focused on "hard truths" uses these to establish a moral high ground.

• "Get the best possible value for every pound." (The classic fiscal Barnum; everyone promises value, nobody promises "poor value.")
• "Education is too important to be left to educators alone." (An evocative sentiment that relies on a general mistrust of "experts" to build rapport.)
• "Taking the hand brake off the economy." (A vivid metaphor that feels substantive but is technically a Barnum statement until the specific "brake" is named.)

2. The Semi-Concrete (Directional Targets)

These are areas where a specific "enemy" is identified, but the exact "New Law" isn't fully drafted.

• "Direct more resource to the classroom [from the 640 civil servants]." (Identifies the "bloat," but "directing resource" could mean anything from firing people to buying more pens.)
• "Review and revise the catalogue of listed buildings." (A specific target, but "reviewing" is a process that doesn't guarantee a specific number of homes will be released.)
• "All new proposals subject to an economic impact assessment." (A specific policy tool used to slow down legislation, though its effectiveness depends on who writes the assessment.)

3. The Concrete (Substantive/Actionable)

This manifesto is the most Substantive of the group in terms of Regulatory Reform. It moves past generalities to name specific "Gremlins" in the system.

• "Vocational education: wood, metal, plumbing, mechanics." (Highly concrete. This is a specific curriculum shift. You can measure it by counting the workshops built in schools. It directly addresses your "alignment and clear plan" critique.)
• "Eliminate the 'Percentage for Art' (1% of construction cost)." (Extremely concrete. This is a specific financial "Tax" on development that could be repealed on Day 1. It provides a real-world example: £2.4m on the IFC project.)
• "Scaffolding vs. Ladders / Health & Safety." (Identifies a specific industry and a specific "nanny state" overreach. While "reviewing" it is a process, the target is narrow and measurable.)
• "Compromise agreements for inept employees." (A specific critique of the Employment Law. The "Substance" here is the promise to make it easier to fire underperforming staff—a high-stakes policy stance that few others dare to take.)

The "Substance" Verdict

This is a "De-Regulatory" Manifesto.

• The Barnum Risk: It risks over-simplifying complex issues (like H&S or Employment Law) into a "Common Sense" narrative. It assumes that removing the "hand brake" will automatically lower prices, which is an aspirational theory.
• The Strength: It is the only manifesto that names the cost of the bureaucracy (the 904 non-teaching staff, the 1% art fee, the target times for planning). It provides the "Discipline" you mentioned by treating the government budget like a business P&L.

Senatorial Analysis: Mary Le Hegarat

https://www.vote.je/candidates/2026/mary-le-hegarat-2/

This manifesto presents as a "Conservative Professional" pitch. It is heavily reliant on Barnum-style generalities regarding social issues, but uses the candidate's accounting and legal background to signal a "Substance" that isn't fully detailed in the policy list.

Here is the analysis of where this candidate sits on the scale:

1. The Aspirational (High Barnum Content)

This candidate uses "Safe-Harbour" statements—goals that are so broad they are impossible to oppose, making them classic Barnum traps.

• "Deliver tangible, sustainable economic improvements." (The ultimate political Barnum; "tangible" sounds concrete, but without a specific KPI, it is just a buzzword.)
• "Ensure facilities and green spaces are provided for schools." (Everyone agrees schools need space; the substance would be naming a specific school that is currently lacking.)
• "The elderly, sick and less fortunate must receive protection." (A universal moral statement that lacks a specific funding or service-delivery model.)
• "Clear accountability... everyone understands where money is spent." (A transparency goal that sounds good but lacks a mechanism like "publishing every transaction over £500.")

2. The Semi-Concrete (Identified Targets)

These are areas where the candidate has "pointed the bus" in a certain direction but hasn't provided the "engine" to get there.

• "Incentivise students to return to the island." (A specific problem, but "incentivise" is the vague part. Does this mean tax breaks, housing priority, or student loan forgiveness?)
• "Utilising empty properties and investigating obstacles." (Identifies a specific resource—empty homes—but "investigating" is a process, not a result.)
• "Control immigration by way of work permits." (A specific mechanism, though it is largely how the current system already operates.)

3. The Concrete (Substantive/Actionable)

The substance here is found in fiscal "No-Go" zones and specific technical qualifications.

• "Do not believe capital gains or inheritance tax are appropriate." (Highly concrete. This is a "falsifiable" promise. If they vote for these taxes, they have failed a clear metric.)
• "Solar panels in all new properties." (A very specific, measurable mandate. You can check the planning laws to see if this has been enacted.)
• "Qualified Accounting Technician and LLB in Law." (This is "Substance by Proxy." Like the "Auditor" and the "Engineer," this candidate is telling you: "I have the professional tools to find the waste other people miss.")
• "Maintain the current basic rate of income tax." (A clear financial "Win/Loss" metric for the voter.)

The "Substance" Verdict

This is a "Technical Integrity" Manifesto.

• The Barnum Risk: On social issues (Education/Health), this manifesto is almost entirely Barnum. It uses "holistic approach" and "joint agency initiatives"—phrases that sound professional but often mask a lack of specific, new ideas.
• The Strength: On the Economy, it is very firm. It draws a "line in the sand" regarding new taxes. For a voter worried about the cost of living and personal financial security, these "No" promises are more substantive than "Yes" promises.

Senatorial Analysis: Lyndon Farnham

https://www.vote.je/candidates/2026/lyndon-farnham-4/

 This manifesto is the "Incumbent’s Anchor." It is designed to project "Business as Usual" but with a tighter grip on the reins. It sits somewhere between the "Statesman" and the "Manager," using the Barnum Effect to smooth over political cracks while using newly created financial tools as the "Substance."

Here is the analysis:

1. The Aspirational (Quasi-Barnum Statements)

As the current leader, the candidate uses these to define the "New Normal" without committing to radical change.

• "Restore stability to Government." (A classic Barnum "Reset." It implies the previous chaos is gone, but "stability" is a subjective feeling, not a metric.)
• "Jersey is in a strong financial position." (An optimistic "State of the Union" statement that frames the narrative before the debate begins.)
• "Ensure government plays its part in reducing everyday costs." (Vague; "playing its part" could mean anything from a subsidy to a press release.)
• "Steady, experienced, forward-looking leadership." (The quintessential leadership Barnum—designed to make the voter feel "safe.")

2. The Semi-Concrete (Policy "Teases")

These identify specific pressure points but remain non-committal on the exact "Play."

• "Unlocking stalled housing developments." (Points to a specific problem, but doesn't name which sites or what legal lever will be pulled.)
• "Promoting greater competition in food and fuel." (Directional, but lacks the "Audit" candidate's specific tax-cut or the "Athlete's" supermarket plan.)
• "Expanding water and drainage services." (Essential, but "where possible" is a built-in escape clause.)

3. The Concrete (Substantive/Actionable)

This is where the manifesto moves from "words" to "delivery." The substance is found in Capital and Construction.

• "Jersey Capital Investment Fund, launched in 2026." (Highly concrete. This is a specific financial entity with a set purpose. It is a measurable "Win/Loss" for this candidate’s term.)
• "Major new youth facility in St Helier." (A tangible, physical project. You can walk past the site and see if it is being built.)
• "Redevelopment of Fort Regent." (A "Holy Grail" issue in Jersey. By putting it in writing, they are creating a concrete accountability point—though it has been a "Barnum" promise for other politicians for decades.)
• "Keeping taxes and duties stable." (A measurable fiscal promise. If a duty goes up in the next budget, this promise is broken.)

The "Substance" Verdict

This is a "Stay the Course" Manifesto.

• The Barnum Risk: The manifesto relies on the word "Progress" 4–5 times. "Progress" is a classic Barnum term because it suggests movement without necessarily reaching a destination. It invites the voter to believe that "things are getting better" without providing a spreadsheet to prove it.
• The Strength: Unlike the "Neighbor" or the "Advocate," this candidate is pointing to The Checkbook. By naming the 2026 Investment Fund and specific St Helier projects, they are offering a "Materialist" platform—vote for me and I will build these specific buildings.

Senatorial Analysis: Karl Bursch

https://www.vote.je/candidates/2026/karl-busch-2/

 This manifesto is the "Extreme Barnum" of the group. It is almost entirely a "warmth" play, designed to build a deep emotional connection through a single, repeated concept—Care—while offering the least amount of "Substantive" legislative or economic detail.

Here is the analysis:

1. The Aspirational (Barnum Overload)

This manifesto uses a technique called "The Forer Effect" to its maximum. It uses a universal human experience (caring/being cared for) to make the voter feel that the candidate "gets" them.

• "Caring shows that we are sophisticated and intelligent." (A psychological stroke. It compliments the reader for having a basic human emotion, making them more likely to agree with the writer.)
• "First I care about its people... I’m a people’s person." (The classic Barnum personality claim. It is impossible to verify or falsify.)
• "Being active, happy, and connected." (Universal desires. No one wants to be "sedentary, miserable, and isolated.")
• "A drop of prevention is worth a bucket load of cure." (A platitude that everyone agrees with, but which provides no specific budget reallocation.)

2. The Semi-Concrete (Cultural Direction)

These points identify a "niche" (Social Enterprise) but remain vague on the "Law."

• "Support social enterprise." (This is a specific sector, but "supporting" it could mean a million-pound grant or just a "pat on the back.")
• "Empower everyday people to lead." (A populist sentiment that sounds great in a locker room but is difficult to translate into a States Assembly vote on tax or planning.)

3. The Concrete (Substantive/Actionable)

The substance here is found in Grassroots Activity and Personal Biography rather than "The State."

• "Step55 Club... Line Dance, Tai Chi, Yoga, etc." (This is concrete evidence of social delivery. He isn't promising to create community; he has already done it. For a voter, this is the "receipt" for his "Care" claim.)
• "Caring for my son... and now my wife." (This is a concrete "qualification." In the context of a senator, he is citing personal hardship as his "PhD in Social Services.")
• "Mental Health, Financial Technology, Innovation." (He names these as areas that need ideas, but does not provide a single concrete policy for any of them.)

The "Substance" Verdict

This is a "Heart-not-Head" Manifesto.

• The Barnum Risk: This is the highest of all candidates. It is nearly 100% "Barnum." If you ask this candidate how they will vote on a £100m budget for a new hospital or how to solve the housing crisis, the answer is likely to be a variation of "I will Care." It lacks a "Game Plan" for the island's machinery.
• The Strength: In a political landscape often seen as cold, clinical, and detached, this manifesto stands out. It doesn't read like a politician; it reads like a neighbour. In your terms of "alignment and culture," he is proposing Culture as the only solution.

Senatorial Analysis: Tom Binet

https://www.vote.je/candidates/2026/tom-binet-2/

 This manifesto is a "Strategic Operationalist" pitch. It is unique among the group because it uses a "High-Stakes Performance Audit" style—citing the removal of a Chief Minister as its primary proof of "straight talking" and "accountability."

Here is the analysis of the "Barnum" vs. "Substance" in this candidate’s pitch:

1. The Aspirational (Quasi-Barnum Statements)

Even as a high-profile "actor" in government, the candidate uses several broad goals that act as universal hooks for voters: [1]

• "Drive much needed improvements to the entire function of government." (A standard Barnum goal—everyone wants a government that "works better.")
• "Attract new business and promote ourselves more assertively." (Highly aspirational; lacks the specific tax or trade lever to be used.)
• "Island has become complacent... this has to change." (A "vibe-based" critique that taps into general public frustration without naming a single statute to repeal.)

2. The Semi-Concrete (Operational Direction)

These points identify specific management philosophies but stop short of being a "contract" with the voter:

• "System-wide digitisation and ‘prevention first’." (Identifies specific modernising themes in healthcare, but doesn't define the budget or the apps/software involved.)
• "Clear ideas of where, and how, money could be saved." (This is a "Tease." It promises substance exists but doesn't actually disclose the specific department or headcount to be cut.)

3. The Concrete (Substantive/Actionable)

This candidate’s substance is rooted in "Institutional Disruptions" and specific administrative restructuring:

• "Proposed a vote of no confidence." (This is a highly concrete, high-consequence action. It serves as "Substance" by showing the candidate is willing to blow up the "team" if they believe it’s underperforming.)
• "Returned Finance, HR, Digital, and Procurement to Health." (Very concrete. This is a specific reversal of "One Gov" centralisation. It is a measurable structural change that can be audited for effectiveness.)
• "Appointed a Health Partnership Board." (A specific piece of "Evidence." It is a new body with a defined membership—GPs, charities, etc.—that didn't exist before.)
• "Finalise details for construction contract [on the new hospital]." (A concrete milestone. The candidate has tied their reputation to the "phased development" model over the previous "Our Hospital" project.) [2, 3, 4, 5, 6]

The "Substance" Verdict

This is a "Ministerial Performance-Review" Manifesto.

• The Barnum Risk: The phrase "seek whatever position of responsibility I could obtain" is a double-edged sword. To a fan, it sounds like "I'll do the work"; to a skeptic, it sounds like a Barnum-style "blank check" to hold any power available without a specific policy mandate.
• The Strength: This candidate has the most "Action-Oriented" substance. While others promise to cut waste, this candidate has already changed the leadership of the island and reorganised the largest department (Health). They are selling the "Method of the Maverick" rather than a long list of small policy promises. [7]

Senatorial Analysis: Martin Aliga

https://www.vote.je/candidates/2026/martin-aliga/

 This manifesto is a "Values-First" pitch. It leans most heavily into the Barnum Effect of all the candidates you’ve presented, using high-level emotional language to build a sense of "belonging," but it anchors itself with a very specific, niche critique of the education system.

Here is the analysis of the "Barnum" vs. "Substance":

1. The Aspirational (Quasi-Barnum Statements)

This candidate uses "Universal Virtues"—statements that are psychologically designed to make the reader nod in agreement without committing the candidate to a specific cost or law.

• "Belonging, resilience, and inclusivity, promoting empathy and mutual respect." (The ultimate Barnum opening. These are "feel-good" words that apply to everyone and offend no one.)
• "Amplify the voices of the minority and the voiceless." (A common aspirational trope in "Outsider" politics; success is measured by feeling heard rather than a specific legislative output.)
• "Empowering our children and young people." (A universal political goal; no candidate runs on a platform of "disempowering" children.)
• "A man of integrity and proactivity." (Personality-based Barnum statements—voters generally want to believe these of any candidate they like.)

2. The Semi-Concrete (Directional Goals)

These items identify a specific "vibe" or policy direction but lack a specific "Play" or "Budget."

• "Creatively engaging members to put in place affordable housing solutions." (Identifies the problem—housing—but "creatively engaging" is a process, not a specific target like "building 500 units.")
• "Reducing stigma around counselling as part of primary health care." (A specific healthcare goal, but "reducing stigma" is an educational/cultural outcome that is difficult to measure objectively.)
• "Rights and Responsibilities." (A philosophical stance on youth behaviour, but lacks a specific policy like "compulsory community service.")

3. The Concrete (Substantive/Actionable)

This is where the "game plan" sits. Even in a values-heavy manifesto, there are specific "receipts" and one very distinct policy "play."

• "Rethink screen time... limiting screen learning in preschool and primary education." (This is the most Substantive and unique part of the manifesto. It is a specific "Win/Loss" metric. You can measure if tablets are removed from desks or if the curriculum changes. It distinguishes him from the other four candidates.)
• "4-year Jersey police anti-hate campaign." (A concrete piece of "Evidence." It proves his ability to work with established institutions (The States of Jersey Police) to deliver a specific program.)
• "Master’s Degree in Africa & International Development." (A concrete qualification that suggests a technical background in "Development," though applied here to a local context.)

The "Substance" Verdict

This is an "Identity and Advocacy" Manifesto.

• The Barnum Risk: Because so much of the text is about "empathy," "dialogue," and "belonging," a voter might struggle to know how this candidate would vote on a complex tax bill or a port merger. It relies on the voter "trusting the man" rather than "buying the plan."
• The Strength: The "Screen Time" argument is a "Hook." It is a specific, actionable concern that parents can visualize. By focusing on the "Head, Heart, and Hands" approach, he offers a tangible alternative to the current educational status quo.

Senatorial Analysis: Alan Breckon

https://www.vote.je/candidates/2026/alan-breckon/

 This manifesto uses a "Common Sense Outsider" strategy (despite being a former insider). It is the most aggressive of the four in attacking "The System," using specific financial figures to ground its "anti-waste" narrative.

Here is the analysis of the "Barnum" vs. "Substance" in this pitch:

1. The Aspirational (Quasi-Barnum Statements)

Even as a fiscal hawk, the candidate uses several broad "feel-good" statements to round out the persona:

• "Sensible restraint on States spending, while maintaining and improving essential services." (The classic political Barnum statement. Nobody ever campaigns on "Irresponsible spending and worsening services.")
• "Assist many people with their individual problems." (A general claim of being "helpful" that is common to almost all local political pitches.)
• "Filling the massive gap between the people and politics." (Aspirational goal regarding "connection" that lacks a specific mechanical fix.)

2. The Semi-Concrete (Targets without a full Map)

These identify a specific problem area but rely on "Reviews" rather than "Results" as the immediate promise.

• "Thorough review of ministerial government." (A very specific target—the structure of Jersey's power—but a "review" is a process, not a guaranteed outcome.)
• "More money being given to charities." (A specific recipient, but lacks a dollar amount or a defined funding source.)
• "Formation of a Tourism and Travel Board." (A specific structural change, but "industry representation" is a broad term that would need defined seats and powers.)

3. The Concrete (Substantive/Actionable)

This manifesto is heavy on budgetary substance, providing specific numbers that voters can use to track performance.

• "Removing GST from food." (Highly concrete. This is a "Yes/No" legislative action. The candidate even provides the specific cost—£10m—and the projected revenue context of £140m by 2029. This is the most substantive financial promise across all four manifestos.)
• "Targeting the £60m IT budget." (Unlike the other candidates who talk about "waste" generally, this candidate names a specific figure and a specific department—computers and consultants. This is a measurable target for a "cut.")
• "40,000 basic flyers delivered mostly by myself." (Even the campaign method is a concrete "performance" of the candidate's values—low cost and high effort.)
• "16 years as Chairman of the Jersey Consumer Council." (A concrete track record of specific service that acts as "evidence" for their ability to handle the "GST on food" promise.)

The "Substance" Verdict

This is a "Red-Pen" Manifesto.

• The Barnum Risk: By asking "Who is responsible?" and stating "There are more questions than answers," the candidate uses a Barnum-style rhetorical device to build a sense of shared frustration without necessarily having the answer yet.
• The Strength: This candidate offers the most mathematical substance. By naming the £60m IT budget and the £10m cost of removing GST from food, they are handing the voter a "contract" with clear numbers.

Senatorial Analysis: Sir Mark Boleat

https://www.vote.je/candidates/2026/mark-boleat/

 This manifesto sounds incredibly professional and "safe," but it is has few  concrete falsifiable promises.

Here is the analysis:

1. The Aspirational (Heavy Barnum Content)

This manifesto is built on "Universal Truths" that serve as a mirror—the reader sees whatever they want to see in the words.

• "Willing to listen, work collaboratively, and take balanced decisions." (Standard personality Barnum. No one campaigns on being "stubborn, divisive, and extreme.")
• "Government that is competent, focused, and able to deliver." (These are adjectives, not policies. It’s an appeal to a vibe of professionalism.)
• "Ensuring essential services are protected while support is directed to those who need it most." (This is the ultimate political safe-bet; it promises everything to everyone without defining who "those who need it most" actually are.)
• "Preserving Jersey’s unique character." (A classic "identity" Barnum statement that appeals to nostalgia without committing to a single planning law.)

2. The Semi-Concrete (Broad Targets)

These are "Large Object" goals. They mention real things, but in a way that provides no specific "how" or "when."

• "Supporting the delivery of the new hospital." (Everyone is "supporting" it; the substance would be how to pay for it or where to put it, which is avoided here.)
• "Increasing the availability of affordable housing." (A target, but lacks a number, a site, or a funding mechanism.)
• "Reducing unnecessary administrative burdens." (The "Red Tape" promise again—standard and non-specific.)

3. The Concrete (Substantive/Actionable)

This section is the thinnest of all five candidates. The "substance" is found only in the CV/Experience rather than the Policy.

• "Born and educated in Jersey... career from café/pub to Chief Executive." (This is concrete biography. 
• "Independent survey evidence shows..." (By citing surveys, the candidate uses "Substance" to validate their priorities))

The "Substance" Verdict

This is a "Management Consultant" Manifesto.

• The Barnum Risk: It is very difficult to hold this candidate accountable after four years. If they get elected and "work collaboratively," they have technically fulfilled their promise—even if the cost of living hasn't dropped a penny. It is a manifesto of process, not outcomes.
• The Strength: For a voter who is tired of "political noise" and "extremism," this candidate feels like a "safe pair of hands." It uses professional language to project an image of a "CEO for Jersey.". Their background and past experience show evidence of collaboration and success. 

Senatorial Analysis: Alan Le Pavoux

https://www.vote.je/candidates/2026/alan-le-pavoux/

 This manifesto is a "Community-First" pitch that relies heavily on Barnum-style emotional appeal, using the candidate’s personal warmth and career in childcare to build trust. However, it anchors itself with a very specific career goal that acts as its primary point of substance.

Here is the analysis of the "Barnum" vs. "Substance":

1. The Aspirational (High Barnum Content)

This manifesto is dense with "Universal Virtues"—statements that are psychologically designed to create a "halo effect" around the candidate.

• "Pulling together and sharing common goals." (Classic Barnum; it describes a pleasant feeling but lacks a legislative mechanism.)
• "Experience rooted in community." (A personality-based claim that is impossible to verify or audit.)
• "Efficiency is not about cutting services. It’s about delivering them better." (The ultimate "Safe" political statement; it promises the gain of a cut without the pain of the loss.)
• "A fair society is one where people can afford to live, not just survive." (A universal moral truth that functions as a Barnum statement because it lacks a specific price-cap or tax-cut policy.)

2. The Semi-Concrete (Directional Targets)

These are goals that identify a "sector" but stop short of a "playbook."

• "The Tripod Approach." (A specific management theory—linking government, commerce, and charities—but lacks a defined structure, such as a "Combined Budget" or a specific "Joint Board.")
• "Invest in young people." (A specific target group, but "investment" could mean anything from a new youth club to a multi-million-pound grant.)

3. The Concrete (Substantive/Actionable)

The substance here is not in Policy, but in Identity and Intent.

• "My ambition is to serve as Minister for Children and Families." (This is the most Substantive part of the manifesto. Unlike other candidates who "seek any position," this candidate is applying for one specific "Job Description." It is a concrete declaration of intent that allows voters to judge them solely on that portfolio.)
• "First male in Jersey to qualify for a NNEB qualification." (A concrete piece of Evidence. It proves a lifelong commitment to a specific niche, lending "Substance by Proxy" to his goal of becoming Children’s Minister.)
• "Charity Manager for the past 12 years... Bosdet Foundation." (Highly concrete. This is a "Performance Record" in the third sector. He is selling the fact that he already knows the "real level of need" through data and experience.)

The "Substance" Verdict

This is a "Vocation-Led" Manifesto.

• The Barnum Risk: On the big "Skeleton" issues of the island—the economy, the £1.2bn budget, and international relations—the manifesto is almost entirely Barnum. It uses phrases like "Responsible Financial Management" to signal competence without offering a single fiscal rule.
• The Strength: It identifies a specific "Heart" for the campaign. By focusing so heavily on Children and Families, he avoids the "Generalist" trap. He is telling the voter: "I am the specialist for the next generation."

Senatorial Analysis: Steve Luce

https://www.vote.je/candidates/2026/steve-luce-4/

 This manifesto is a "Pragmatic Continuity" pitch. It is unique among the group because it frames the role of a politician not as a "visionary" or a "disruptor," but as a "Broker of Compromise." It uses a high volume of Substantive "Receipts" from the recent past to justify a request for more time.

Here is the analysis:

1. The Aspirational (Quasi-Barnum Statements)

Even with a heavy workload of specific issues, the candidate uses these to project the image of a "Balanced Leader."

• "Continuity is vital in these hugely challenging times." (A classic Barnum-style appeal to the "fear of change." It frames staying the course as a virtue in itself.)
• "Find compromises that everyone can accept." (A universal political goal; no one campaigns on "finding deals that everyone hates.")
• "Working together with a positive and constructive approach." (Vague "culture" language that builds rapport without committing to a specific law.)

2. The Semi-Concrete (The "Next Step" Targets)

These are specific policy directions for the next term, but they lack the "line-item" detail of a finished plan.

• "A new, stronger, more flexible and responsive Island Plan." (A specific target—the Island Plan—but "flexible" and "responsive" are subjective adjectives that could mean anything from more building to less building.)
• "More zones for light industry to help diversify the economy." (A specific economic strategy, though it doesn't name the locations where these zones would be placed.)
• "Embrace AI with education and training." (Directional, but lacks a specific budget or a curriculum change like the "Screen Time" candidate.)

3. The Concrete (Substantive/Actionable)

This candidate has some of the most measurable "Win/Loss" data of the entire field, largely because they are currently "in the chair."

• "Rented Dwellings Licences." (Highly concrete. This is an existing law. You can count the inspections and the licenses issued to verify if it’s working.)
• "Marine Protected Areas (MPA)." (A specific environmental "Play." It has a defined geography and a measurable impact on the fishing industry.)
• "Carbon saving: continuing the import of petrol and diesel vehicles after 2030." (This is a very specific, high-stakes "Substance" point. Most jurisdictions are banning them; this candidate is explicitly stating a policy of continuation, which is a binary "Yes/No" promise.)
• "Nude Dunes and the Puffin Fence." (While seemingly small, these are hyper-local, concrete "falsifiable" actions. They prove the candidate deals with the "granular" reality of Jersey life.)

The "Substance" Verdict

This is a "Battle-Hardened" Manifesto.

• The Barnum Risk: The candidate relies on the idea that they are "doing what is best for Jersey." This is a Barnum-style shield used to deflect criticism of "contentious" decisions without necessarily explaining the logic of the compromise.
• The Strength: This candidate provides a "List of Deliverables." They aren't telling you what they hope to do; they are telling you what they have done (PFAS, MPAs, Animal Welfare). It is a 
• Reflecting on my original intent: This candidate argues that the "core" is actually a series of difficult, messy compromises (Wind farms, solar panels, puffin fences).

Senatorial Analysis: Sam Mezec

This is an analysis I will be providing for ALL Senatorial candidates

https://www.vote.je/candidates/2026/sam-mezec-5/

 This manifesto follows a "Party-Led Reform" strategy. Unlike individual independent candidates, this candidate anchors their message in the collective record of Reform Jersey, framing party unity as the primary "Substance" that prevents political "Barnum" generalities from failing during implementation.

1. The Aspirational (Quasi-Barnum Statements)

These "Universal Virtues" are used to establish a moral contrast with previous governments, appealing to a sense of missed potential.

• "Make Jersey the place of hope and opportunity that it is capable of being." (A classic emotional Barnum; "hope" is a feeling that cannot be legislated or measured.)
• "Island and businesses can thrive." (Universally desired; no candidate wants an island to struggle.)
• "Turning the tide and setting Jersey on a path back to prosperity." (Evocative language that sounds like a plan, but serves more as a "vibe" statement until specific economic levers are named.) [1, 2, 3]

2. The Semi-Concrete (Directional Goals)

These points identify specific structural "enemies" but rely on broad labels for the actual solutions.

• "Restore Accountability to Government." (Identifies the problem of "waste" and "public finances," but "bringing them back into control" is an aspirational verb without a specified target, such as a "10% headcount reduction.")
• "Enhance education opportunities." (A specific sector is named, but it lacks the granular "PE teacher" or "Screen time" targets seen in other manifestos.)
• "Support young people into homeownership." (A target goal, though the exact legislative method for "breaking down barriers" is left broad.) [4, 5, 6]

3. The Concrete (Substantive/Actionable)

The substance in this manifesto is found in the "Receipts" of past ministerial performance and the Party Slate model.

• "Slate of candidates with a clear manifesto." (Highly concrete. By running as part of Reform Jersey, the candidate offers a "Substance by Association" where every vote is part of a pre-defined, written party programme. This is a "Binary Metric"—the party either delivers the manifesto or it doesn't.)
• "The ‘First Step’ scheme for first-time buyers." (A specific, tangible "Win." This is an existing, measurable programme that provides "Actionable Evidence" of the candidate's ministerial ability.)
• "Passing a new law protecting renters." (A concrete legislative achievement. You can point to the specific statute and measure its impact on the 45% of islanders who rent.)
• "Hundreds of new family-sized houses." (A hard number. You can walk to the building sites and verify if the houses exist.) [3, 7, 8, 9, 10, 11]

The "Substance" Verdict

This is a "Proven Implementation" Manifesto.

• The Barnum Risk: The candidate relies on the idea of a "united team" rising above "personality politics." This is a Barnum-style appeal to a "New Culture" that can be used to deflect specific fiscal questions by pointing to the "collective plan."
• The Strength: Because this candidate is the Housing Minister, their manifesto has the most "Physical Substance" (actual houses built and schemes launched). They aren't telling you what they might do; they are pointing at things they already did as a Minister. [9, 11, 12]

[1] https://www.elainemillar.je

[2] https://www.policy.je

[3] https://www.reformjersey.je

[4] https://www.reformjersey.je

[5] https://www.reformjersey.je

[6] https://www.facebook.com

[7] https://reformjersey.je

[8] https://www.reformjersey.je

[9] https://www.reformjersey.je

[10] https://www.reformjersey.je

[11] https://www.facebook.com

[12] https://www.facebook.com

Senatorial Analysis: Helen Miles

This is an analysis I will be providing for ALL Senatorial candidates

https://www.vote.je/candidates/2026/helen-miles-2/

 This manifesto presents as an "Evidence-Based Practitioner" pitch. It is one of the most Substantive manifestos in the group because it lists specific, technical financial levers and past legislative "wins" rather than relying on the "Barnum" broad-strokes found in more managerial or values-based pitches.

1. The Aspirational (Quasi-Barnum Statements)

Even with a technical background, the candidate uses these to signal "Leadership" and "Safety."

• "Offer the unity, experience and leadership that we need." (A classic Barnum appeal to authority; every candidate claims to be a leader.)
• "Protect our unique environment and coastline, to keep Jersey special." (Universal sentiment; no one campaigns on making Jersey "ordinary" or "polluted.")
• "Following an evidence-based approach." (A process-based Barnum statement; everyone believes their own ideas are based on "evidence.")

2. The Semi-Concrete (Directional Targets)

These identify specific pressure points but stop just short of a "contract" with the voter.

• "Control public spending and live within our means." (A goal, but "living within means" is subjective until a specific debt ceiling or spending cap is named.)
• "Improve our connectivity with the Channel Islands, the UK, and Europe." (A clear desire, but lacks a specific commitment to a ferry contract or an airport subsidy.)
• "Flexible work permit system." (Points to a mechanism, but "flexible" is an adjective that would need a specific policy change to be measurable.)

3. The Concrete (Substantive/Actionable)

This candidate provides a high level of "Technical Substance." They name specific funds, specific bonuses, and specific percentages.

• "Reconsider the flat-rate charge for freight imports." (Highly concrete. This identifies a specific driver of inflation that the candidate promises to attack.)
• "Increase the Community Costs, Cold Weather, and Christmas Bonuses annually with inflation." (A very specific "Win/Loss" metric. This is a line-item budget promise that can be audited every year.)
• "50% of housing on the Waterfront to be affordable." (Extremely concrete. This is a specific legislative "Receipt" [referring to a 2024 proposition]. It is a hard number the voter can see in the physical landscape.)
• "Reinstate the full grant to the Social Security Fund and replenish the Stabilisation Fund." (Technical financial substance. This shows an understanding of the "plumbing" of Jersey's finances and offers a measurable outcome.)
• "Dormant Bank Accounts Fund for charities." (A specific funding source identified for a specific recipient.)

The "Substance" Verdict

This is a "Policy-Mechanic" Manifesto.

• The Barnum Risk: The candidate relies on the phrase "community-based policies." This acts as a "feel-good" umbrella that can occasionally mask the complexity of the trade-offs required in Justice and Home Affairs.
• The Strength: This manifesto is the most Accountable. By naming specific bonuses and the Waterfront percentage, the candidate is handing you a "Scorecard." From your perspective of Elite Sport, this candidate is providing "The Stats"—the specific performance metrics by which they want to be judged.

More Short Stories: The Pilgrim of St Ouen’s Bay

This short story is loosely based on John Bunyan's "He Who Would Valiant Be".

The Pilgrim of St Ouen’s Bay

In the year 1781, when the dunes of St Ouen’s Bay still shifted like restless beasts and the parish lanes were little more than rutted tracks, young Philippe Le Marinel set out before dawn with nothing but a stout staff, a canvas satchel, and a vow he would not break. Those who knew him said he had true valour in him, though he was slight of frame and soft of voice. But Philippe himself only said, “I made a promise. I must keep it.”

His mother had died that winter, and her last request had been simple: that he walk the length of the island to the ruined chapel of St Magloire above Bouley Bay and pray for her soul. It was a place she had loved in her youth, before storms shattered its roof and brambles claimed its walls. Few went there now. Some said it was haunted. Others said worse.

Still, Philippe set out. Come wind, come weather, he would be constant.

At the edge of St Peter’s Village, old Jeanne Vibert leaned over her gate and called, “You’ll find no comfort on that road, lad. There are dismal stories enough to turn any man back.”

“I know,” Philippe replied, “but discouragement shall not make me relent.”

Jeanne shook her head. “Then God go with you.”

He walked on, past the marshy ground of St Lawrence, where mist clung low and pale. By mid‑morning he reached the high ground above Trinity, where the gorse scratched at his boots and the gulls wheeled overhead like restless spirits. A fisherman, trudging home with empty nets, stopped him.

“You’re heading north? Then mind yourself. There’s talk of a wolf loose in the gorse. Some swear it’s a real beast. Others say it’s a foul fiend.”

Philippe tightened his grip on his staff. “No hobgoblin can fright me,” he said, though his heart fluttered. “I’ll fight a giant if I must.”

The fisherman muttered a prayer and hurried on.

By afternoon the sky had darkened, and the wind came hard off the sea. Philippe reached the steep path that led down toward Bouley Bay, a narrow track hemmed in by blackthorn and rock. Halfway down, the air grew strangely still. Even the gulls fell silent.

Then he heard it, a low growl, deep as thunder.

A great shape stepped onto the path ahead. It was a dark shape, seen only in silhouette, and its eyes were burning like coals. A great black dog, or something wearing the shape of one. Philippe froze. His breath caught. The creature’s fur rippled though no wind touched it.

He whispered, “Hobgoblin nor foul fiend can daunt my spirit.”

The black dog advanced. Philippe raised his staff, though his hands trembled. “I will have a right,” he said, louder now, “to be a pilgrim.”

It halted, staring at him with blazing red eye, growling with menace. For a heartbeat the world held still. Then, like smoke torn apart by a sudden gust, it vanished. No pawprint marked the earth. No sound lingered.

Philippe sagged with relief, but he did not turn back.

At last he reached the ruined chapel. Moonlight spilled through the broken roof, silvering the stones. He knelt among the nettles and brambles, lit a small taper, and prayed for his mother with all the strength he had left.

When he rose, the wind had gentled. The night no longer felt hostile but watchful, almost kind. Philippe began the long walk home, weary yet unshaken.

And in the years that followed, people often said there was a steadiness in him, as though he had once faced fear itself on a lonely Jersey path and found it wanting, on that valiant pilgrim way.

Grail Quest

I was thinking and reflecting on the quest to seek the Holy Grail, and I used the structure of a well known hymn but reworked it to make it about the grail quest, and the three knights and Dindraine and also King Arthur's grief (Lancelot Cycle) the King weeping (Mallory) as  Sir Galahad, Sir Perceval and Sir Bors de Ganis left on the quest.

Grail Quest

Blest are the pure in heart,
for they shall see the grail
the secret of the Lord is theirs,
their quest did never fail

They searched upon a quest
that cup of peace to bring
and went from East to West
despite their weeping King

A guide called Dindraine came
and ship she did impart,
as for their quest to find the grail
they were the pure in heart.

Grail, we seek your shining light
may ours this blessing be
that we be made so pure of heart
that we may one day see

 





Sir Galahad, Sir Perceval (or Percivale), and Sir Bors de Ganis.

1986 - 40 years ago - May - Part 2

1986 - 40 years ago - May - Part 2

May 12-18

PUBLIC Works forecast a summer of traffic chaos in St Helier, but they say that nothing can be done about the problems because they relate to changes proposed in the Island Plan, a document which still awaits publication.

The safety officer at the Resources Recovery Board says that the department's safety record is "appalling".

Mr Matt McNulty makes the claim after an electrician working at the RRB's Bellozanne plant receives a severe electric shock.

Jersey's Cost of Living Index, which is used as the basis for everything from wage negotiations to fixing rent increases, is criticised as "out of date and narrowly based" by a UK Department of Employment statistician.

The price of electricity falls by 71/2 per cent. Jersey Electricity Company managing director Mr Dick Wade says that a fall in the price of fuel oil is being passed on to the consumer and that demand has recently exceeded expected levels.

 

Le Squez School receives "top marks" from Her Majesty's Inspectors of Schools. Education Director Mr John Rodhouse says that the report on the St Clement primary school is the best he has ever seen.

The States are unanimous in their approval for an inquiry into fuel oil prices and supply. The proposition calling for the inquiry is brought to the House by Senator Jane Sandeman.

Jersey Coal Distributors Ltd. say that claims that they have dropped the price of fuel because of competition are "absolute rubbish". Meanwhile, newcomers Patch Distributors Ltd. say that they have taken about one sixth of Jersey Coal's business.

May 19-25

THE Broadcasting Committee of the States proposes that all States debates in the Autumn Session of the House should be broadcast live on radio.

Vice-Admiral Sir Robert Gerken, Flag Officer, Plymouth, visits the Island and says that he is in favour of a Jersey defence contribution in the shape of a River Class minesweeper, which, he adds would make an important addition to Nato capabilities.

A Traffic Order made by the Public Works Committee means that the public may park on unloading bays between 6 p.m. and 2 a.m.

The problem of deteriorating concrete which has been found at Green Street car park is also affecting two housing estates. It is further suggested that defective concrete at Le Marais and Elysee Estate is suffering from the "concrete disease" identified in the dam at Val de la Mare Reservoir.

Nearly 4,000 Islanders run the six-mile "Race Against Time" from West Park to St Aubin and back to raise money for Bob Geldof's Sport Aid for the starving in Africa.

St James's Church, which has been a place of worship for 150 years, is to close and it is announced that it may be turned into a community centre.

Finance and Economics president Senator Reg Jeune is to investigate suggestions that the States are slow to pay some of their bills. The move comes after concern is expressed at a Chamber of Commerce meeting.

May 26—June 1

 

A LIGHT aircraft with six people on board makes a forced landing on the beach at First Tower after developing engine trouble on a flight from Dinard.

Because the tide is out and the beach is almost deserted, the pilot, Mr Malcolm Fosse, is able to land safely in the Piper Cherokee Six.

The decision is taken to install an internal television system in St Ouen's Church. The system will enable members of the congregation who have to sit behind the church's large pillars to see what is going on.

Thirteen people are arrested when eight premises in the Island are raided by Drug Squad officers. A large haul of cannabis is recovered and police reveal that one of those arrested is a 14-year-old youth.

Concern mounts over the ability of Jersey's, roads to cope with the influx of heavier lorries which will occur when proposed developments to allow the Harbour to take larger vehicle ferries are complete.

Visitors are upset by Hitler T-shirts which are on sale in a local gift shop. Mr and Mrs Jo Parmentier from Holland say that the T-shirts, which feature details of Hitler's 1939-45 "European Tour", are offensive.

Three Troy Court residents escape serious injury when a blaze in a bedroom threatens to spread to the rest of their home. One of the residents, Mr James Gay, prevents the flames spreading by shutting a door on the fire.

Fog disrupts weekend flying in the Island and a large backlog of passengers builds up at the Airport.

Senatorial Analysis: Ian Gorst

https://www.vote.je/candidates/2026/ian-gorst-4/

 This manifesto is a masterclass in the "Steady Hands" approach. It is designed to sound authoritative and safe, but it relies heavily on Barnum-style "motherhood statements" to avoid committing to controversial specifics.

Here is the analysis of this candidate's pitch:

1. The Aspirational (Quasi-Barnum Statements)

This manifesto contains a high density of statements that are impossible to disagree with, but offer no concrete "how."

• "Ensuring our voice is heard on the international stage." (A classic Barnum goal for external relations; success is subjective and unmeasurable.)
• "Jersey remains stable, confident, and unified." (Purely aspirational—it describes a feeling rather than a policy.)
• "Focus on delivering improved front-line services." (Every candidate says this; none say they want to worsen front-line services.)
• "Enable everyone in Jersey to lead healthy, safe, and successful lives." (The ultimate Barnum statement. It is a universal human desire that lacks any legislative roadmap.)

2. The Semi-Concrete (Directional with some "Teeth")

These items point toward a specific philosophy but stop just short of a "contract" with the voter.

• "Exercise restraint in public spending." (Directional, but lacks a target. It doesn't say "I will cap spending at X% of GDP.")
• "Stop trying to intervene in every aspect of our lives." (A strong ideological signal—Libertarian/Small Government—but doesn't name a specific regulation to be repealed.)
• "Invest in St Helier neighbourhoods." (Identifies a location, but "invest" could mean anything from a new park to a new coat of paint on a bench.)

3. The Concrete (Substantive/Actionable)

Like the previous candidate, the substance here is found in past institutional creation and a few very specific "Quick Wins."

• "A freeze in fuel duty." (Highly concrete. This is a binary "Win/Loss" metric. On budget day, the duty either goes up or it doesn't.)
• "Oppose the large-scale use of green fields for solar panels." (This is a very specific "NIMBY" policy stance. It is a concrete promise to vote "No" on specific types of planning applications.)
• "Oversaw the creation of Andium Homes." (A massive piece of substantive "evidence." By linking themselves to a specific entity that manages thousands of homes, they claim the substance of that entity's success.)
• "Competitiveness programme — which I launched in March." (Refers to a specific, existing document. This moves the goal from a vague "growth" promise to a specific "work-in-progress" that can be audited.)

The "Substance" Verdict

This candidate is running on Institutional Continuity.

• The Barnum Risk: The manifesto uses "Calm and Serious Leadership" as a shield. It uses many words to say "I will keep doing what I am doing," which can hide a lack of new ideas behind a veil of professional competence.
• The Strength:  This one is about protecting the team. By mentioning fuel duty and green fields, they give the voter two very specific hooks to hold them accountable, while the rest of the manifesto remains safely in the realm of high-level diplomacy.

Comparison:  This candidate is the "Statesman." They have the most "Barnum" language regarding social issues (health/education), but the most "Substance" regarding international positioning and specific tax freezes.