This is Jersey - 1979 - Part 10

From 1979 comes this holiday guide - "This is Jersey". This is a flat brochure which is larger that the later glossy designs, and it doesn't have nearly as many pages - 16 double sided in all, including front and back covers.

It does provide a very interesting snapshot of the tourism scene in 1979, just as it was more or less at its peak, just before Bergerac launched, and before the package tour market and cheap holiday destinations abroad made Jersey's prices suddenly more expensive and the bottom fell out of the market.

Tourism is today rebuilding a new approach geared to the lifestyle of the modern tourist. It still has plenty to offer, but the old style of tourism probably won't sell today. But here's a chance to capture that flavour.

Beer Mat mania says this is "Small booklet with details of the brewery and advertisements". It was still being used to promote the beer in 1997, but instead of a fairly plain booklet, it was now done up to represent a real passport.

Ann Street remained a modest-sized business into the early 1970s. A turning point for the group came in 1971, when Ian Steven took over as the company's lead. Under Steven, Ann Street began developing its pub estate holdings, which grew to more than 100 across the Channel Islands. The company also entered the French market, acquiring L'Abeille, that country's leading supplier of private-label soft drinks for the French supermarket sector.

Into the 1990s, Ann Street, which was listed on the London Stock Exchange's main board, began seeking an extension onto the English mainland, building up a pub estate in southern England.

I've managed to track down this perfume, which actually came out in 1979.

Dioressence by Christian Dior is a Chypre fragrance for women. Dioressence was launched in 1979. The nose behind this fragrance is Guy Robert Top notes are aldehydes, orange, fruity notes, patchouli, green notes and bergamot; middle notes are carnation, tuberose, cinnamon, violet, orris root, jasmine. ylang-ylang, rose and geranium; base notes are musk, patchouli, benzoin, vanilla, oakmoss. vetiver and styrax,

Perfume rating: 424 out of 5 with 506 votes.

The Guide has this to say about shopping. This was before GST of course, and no naughty shops were adding VAT to their prices!

Holidays wouldn't really be proper holidays without a bout or two of shopping.

And Jersey shops are well worth discovering by the discerning shopper. Shopping is still a joy in Jersey. We have been fortunate in attracting only the best of the large British chain stores whilst still retaining many of those friendly, small shops where personal service actually means something and has been the password to their success.

Remember, too, that Value Added Tax does not apply in this island and Jersey's retailers are only too pleased to be able to pass on to you their cheaper prices.

In the crowded, narrow, streets of St. Helier you are certain to find the souvenir that is different, the hitherto hidden treasure, that you've been looking for.

Obviously the Island's capital, St. Helier, is the main shopping centre, but in recent years similar areas have sprung up at St. Brelade's, Five Oaks and at Gorey.

At Gorey, in the extreme east of the island, the shops and boutiques are set out along the quaint yachting and fishing harbour intermingled with impressive restaurants and a variety of bars.

If you are staying in the west of the Island then you may well prefer to do your shopping at Quennevais. Situated between the ever popular St. Brelade's Bay and the Airport the medley of little and big shops cover an interesting and huge range of goods.

To make your shopping in town even more enjoyable, part of the centre of St. Helier has been designated a pedestrians-only precinct and not merely designated as such but also partially reconstructed so that tubs of multi-hued flowers ease eyes wearied by souvenir hunting, whilst thoughtfully placed seats and benches are available to ease other portions of a tired shoppers anatomy. Or take your break in one of the myriad of places offering light refreshment.

Enjoy your shopping. Whether your taste runs to trendy boutiques or more traditional stores you'll find them all influenced by their dual nationality, a strange amalgam of English and French.

I have found very little about Douglas Jewellers Limited. One record says the company has Current status: Dissolved Dissolution date: 22.01.1985, and that appears to be the same one. A history of Broad Street mentions "Douglas Jewellers, which later became Town Jewellers", but the location in the advert is King Street. If anyone knows about Douglas Jewellers, or for that matter Douglas Brown (pictured wearing "Two Ronnies" style spectacles) please let me know.

Their website says:

"The oldest Chamber in the English speaking world Jersey Chamber was founded in 1768 and incorporated in 1900. It is dedicated to the promotion of trade, commerce and the general prosperity of Jersey and is the largest employer representative."

"From 1821, the headquarters of the Chamber were in the Royal Square. The property, gifted to the Chamber was retained for 180 years until the move to Pier Road."