Findus Orange Juice Comes to Jersey: 1966

In 1966, Findus, the food supplier, promoted its new orange juice range coming to Jersey food stores. Here are some pictures from the Jersey Topic of that time. Juice was still canned at this point! A freight report comments:

"Findus says that the transportation of juice canned by Golden Citrus Inc. in Florida is moved competitively by Sea-Land container services from Elizabeth, New Jersey, to Rotterdam and thence to Yarmouth, where Ferry Masters Ltd. are the agents."

But in 2015, a review of the industry showed a citrus industry in an accelerating tailspin. The estimate was that Florida's orange crop would shrink to the lowest in 52 years, according to a forecast by the U.S. Department of Agriculture, as damage from citrus-greening disease persists.

Orange juice faces attacks on a number of fronts, not just from greening disease but also from the rise of competing breakfast drinks, its consumer price, the loss of grove acreage to urban sprawl and past hurricane damages, as well as from dietary critics who say the juice contains large amounts of sugar.