Visitors Guide to The Channel Islands 1967 - Perfumes

At the back of Jersey Topic 1967, the Visitors Guide gave details of where the tourist could go.

This week - Perfume shops

BABS TILLEY

13 The Parade, St. Helier.

Literally thousands and thousands of bottles of perfume are on sale at Babs Tilley—the bright, attractive window displays give some idea of the range carried in stock. The perfumes are said to range from Arden to Worth, including all French exclusive brands. The business first began in Jersey as far back as 1935 - all the stock had vanished after the German occupation and Mrs. Tilley had to begin again. She recently extended the premises to cater for the demand.

This is a picture of Jennie Lyon—one of Jersey's best-known models—just about to STEP INTO ELEGANCE.

Elegance is not just a shop in King Street, St. Helier, but one of the finest retail perfume houses in the Channel Islands, if not in the United Kingdom.

Their claim to being specialists in perfume is unassailable for where else can you find well over 300 different perfumes and 60 or 70 men's toiletries, after-shaves and colognes? Not content with this vast selection, the House of Elegance offers some of the most famous names in cosmetics, 15 in all, including the fabulous Estee Lauder from New York.

Elegance of King Street was started 10 years ago by Mr. and Mrs. Sayers, who are now ably assisted by their son, Mr. Noel Sayers, and a trained staff to give you the service and advice they are famed for.

It is unusual to find men serving perfume, but experience has proved that men often prefer to take advice from men when buying perfumes, and women appreciate a man's viewpoint when buying for men.

There is no doubt whatever that Elegance are THE specialists in their field, not only in their intimate knowledge of perfumes, but in the range which they carry. They are appointed exclusive agents in the Channel Islands for several French perfumes and men's lines quite unobtainable in the U.K.

Their full range covers almost every type from the cheapest to the dearest, from the traditional floral fragrance to the modern, sophisticated perfumes worn by the famous models.

Truly, Elegance is one of the most cosmopolitan shops in the Channel Islands, both in what it sells and the people it serves.

Voisins is THE department store in King Street. Privately-owned, this old-established store has a reputation for service, helpful sales staff and a "with-it" approach to selling.

The perfumery and cosmetic departments consist of some of the most attractively-displayed sections in Europe, and Voisins regularly receive visits from display artists from London and Paris who, hearing of the quality of the display, come to see and discuss display matters.

Perfumes can be classified into several types typical examples are as follows:

MOSS AND FERN PERFUMES: Moss and fern is a non-floral classification, but these perfumes—sometimes referred to as fougere-type—carry a tang of the countryside. Imagine the green notes of mosses and ferns, the strong flavour-scent of sage and rosemary and the clean coolness of mint. All these call to mind the perfumes which fall into this group. Many of them have the earthy notes found in oak-moss, costus and labdanum. Moss and fern perfumes are very versatile in their combination of the open-air with deeper undertones.

FLOWER FANTASY PERFUMES are comparable to a mixed bouquet of real flowers. Whilst all perfumes contain some flower notes, the fragrances in the flower fantasy group are a subtle harmony of several floral notes, and are as pleasing to the nose as a vase of flowers in mingled tones is pleasing to the eye. Flower fantasy perfumes may, of course, have other distinguishable notes as well as their florals, but these are always of secondary importance to the flowery overtones.

FRESH PERFUMES are, perhaps, especially suitable for the younger woman since, although they differ in their notes, they are all light in character, and have distinct "fruity" notes. Some perfumes in this group have an easily-discernible top note (some perfumers call it "green") obtained from the citrus family of fruits such as oranges, lemons and bergamots. Other fresh perfumes have another type of fruity note—the smooth scent of peaches ripening in the sun.

Woody perfumes, like all perfumes, have some flower chords, although their classification is non-floral. But you can recognise their tenacious undertones of aromatic exotic sandalwood, camphoric cedarwood and rosewood, by the warm resinous notes of gums and balsams and by the dry-powdery notes of vertivert and patchouli. Because of their warmth, woody perfumes are perfect for the sophisticate and, because of their natural scents are perfect for the outdoor girl.

In addition to the complete range of perfume and cosmetics, Voisins latest addition is a men's bar situated in the Menswear Department. Designed to cater for the ever-growing demand for men's toilet preparations.

It is the normal policy of Voisins to offer a free perfume sample with every purchase.

A new addition to the Cosmetics Department is the WIG BAR, stocking the fabulous new wigs and hairpieces by Wigalore. These are 100 per cent human hair and are sold at the amazingly-low price of five guineas for the hairpiece and 14 guineas for the full wig.

Among the greatest names in perfumes and cosmetics Voisins' are agents for :—

BALENCIAGA
BALMAIN
BARBARA GOULD
BRONNLEY
CARON CARVEN
CHANEL
CHRISTIAN DIOR
COTY D'ORSAY
ELIZABETH ARDEN
GALA GRES GIVENCHY
GUERLAIN
HELENA RUBINSTEIN HOUBIGANT
JEAN D'ALBRET
JEAN NATE
JEAN PATOU
LANVIN
LENTHERIC
LUBIN
MARCEL ROCHAS
MARY QUANT
MAX FACTOR
MILOT MOLYNEAUX
MORNY NINA RICCI
NORMAN HARTNELL
RAPHAEL
REVLON REVILLON
STEP PERFUME SPRAYS SCHIAPARELLI
SUZANNE THIERRY
TABAC VIGNY WEIL
WORTH YARDLEY